Spotify postponed launch in Russia until the end of the year
The Spotify music service was supposed to appear in Russia this summer, but now the company has postponed the launch to the end of 2019. According to people familiar with the plans of the developers, the platform will become available to Russians in November – December.
All indications are that the company is serious about entering the Russian market. She is actively negotiating with copyright holders in the country, looking for employees from the field of marketing, as well as an office for them. Ilya Alekseev, former director of sales of the Russian division of Facebook and current top manager of the Media Instinct Group, should still become the Spotify head in Russia.
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Sources believe that the reason for the delay lies in Spotify's problems with the Warner Music record label. The companies had serious disagreements about licensing terms when the streaming service entered the Indian market. And launching in Russia without one of the largest Spotify labels is pointless – Warner Music owns too much music.
In July 2019, information appeared on the Web about the cost of a Spotify subscription in Russia. According to her, a premium for a month will cost 150 rubles. The company did not comment on this information.
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